John Legend joins forces with celebrity business developer A-Frame Brands.

The saturated market of celebrity-owned beauty brand space has gained another recognizable name with, John Legend. The brand which has yet to be named aims to target people with melanin-rich skin, an underserved skin care market. A-Frame chief brand officer Martin Ekechukwu says the the label will target some of the major issues those with higher levels of melanin in their skin are vulnerable to:

1. significant levels of dryness

2. pH imbalances

3. environmental impact

The brand also promises to be at a price point that 150 million people it identifies with will appreciate. Well we wish Mr. Legend the best and we know for sure if his brand works as well as his vocal cords, we are in for a "stellar product". #GGI #GOGETIT! #FAMILYWENEEDTOTALK